Joyful |  Curious | Authentic

These are the attributes that this client had in mind for the "look" of their blog. 

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LOGO

While creating a logo that captured the aesthetic this client was looking for, I knew I wanted to avoid black. We settled on a dark gray and a honeycomb motif for the background shapes. 

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COLOR PALETTE

To create the joyful feeling this client was looking for, we stuck to warm monochromatic colors.